Workflow: Social Media Posts

Estimated time: 10 minutes per post Difficulty: Beginner Category: 📣 Communication Professions: Merchants, Business Owners, Freelancers

🌐 Disponible aussi en Français

Use Case

You need to create engaging social media content for your business. This workflow helps you:

Generate platform-adapted posts (LinkedIn, Facebook, Instagram)
Plan content calendar
Write engaging copy with calls-to-action
Optimize posting schedule

⚠️ Impact: Regular posts (3-5 per week) increase brand awareness by 70% and customer engagement by 50%.

Prerequisites

Cowork enabled in Claude Desktop
Social media accounts (LinkedIn, Facebook, Instagram)
Content topics or business updates to share
Brand voice guidelines (tone, style)
Workspace folder created

Step-by-Step Instructions

Step 1: Define content strategy

mkdir -p ~/Cowork-Workspace/social-media/{posts,images,calendar}

Establish framework:

Social media content strategy for: [Business name]

BUSINESS: [Type - Ex: Electrician, Flower shop, Consultant]
TARGET AUDIENCE: [B2B professionals / Local consumers / Mixed]

PLATFORMS:

LinkedIn:
- Audience: B2B clients, professionals, industry peers
- Tone: Professional, expertise-driven
- Content types: Industry insights, project showcases, thought leadership
- Frequency: 2-3 posts/week

Facebook:
- Audience: Local community, existing customers, families
- Tone: Friendly, approachable, community-focused
- Content types: Behind-the-scenes, customer stories, local events
- Frequency: 3-5 posts/week

Instagram:
- Audience: Younger demographic, visual-oriented
- Tone: Casual, inspirational, lifestyle
- Content types: Before/after photos, team highlights, daily moments
- Frequency: 4-7 posts/week (including Stories)

CONTENT PILLARS (Rule of Thirds):

1/3 EDUCATIONAL (Value-Add):
- How-to tips
- Industry trends
- Common mistakes to avoid
- Expert advice

Examples:
- "5 signs your electrical panel needs upgrading"
- "How to choose the right paint finish for each room"

2/3 ENGAGEMENT (Community):
- Behind-the-scenes
- Team introductions
- Customer testimonials
- Before/after transformations

Examples:
- "Meet our newest team member John!"
- "Check out this amazing kitchen renovation"

3/3 PROMOTIONAL (Sales):
- Special offers
- New services
- Event invitations
- Call-to-action

Examples:
- "Winter special: 15% off service calls through Feb"
- "Now booking spring landscaping projects"

POSTING FREQUENCY:
- Minimum: 3 posts/week (maintain visibility)
- Recommended: 5-7 posts/week (optimal engagement)
- Maximum: 10-12 posts/week (avoid spam perception)

Save: ~/Cowork-Workspace/social-media/strategy.txt

Step 2: Create individual posts

Generate platform-specific content:

Create social media post for: [Topic/Update]

TOPIC: [Ex: "Completed kitchen renovation project"]
PLATFORM: [LinkedIn / Facebook / Instagram]
GOAL: [Awareness / Engagement / Lead generation]

LINKEDIN VERSION (Professional):

📸 Image: Professional photo of completed kitchen
Alt text: "Modern kitchen renovation with white cabinets and quartz countertops"

Copy:
Proud to share our latest project: a complete kitchen transformation for the Johnson family in [City].

What we delivered:
✅ Custom cabinetry installation
✅ Electrical upgrades (20 new outlets, under-cabinet lighting)
✅ Plumbing updates (new sink, disposal, dishwasher)
✅ Timeline: 3 weeks (on schedule, within budget)

The result? A functional, beautiful space that increased their home value by an estimated $15K.

Thinking about a kitchen remodel? Let's discuss your project.
📞 (555) 123-4567

#KitchenRemodeling #HomeImprovement #Contractor #[YourCity]

──────────────────────────────────────

FACEBOOK VERSION (Community-Focused):

📸 Image: Same kitchen photo OR before/after collage
Alt text: "Before and after kitchen renovation in [City]"

Copy:
🎉 Kitchen reveal time! 🎉

The Johnson family had been dreaming of this kitchen for years, and we're thrilled we got to make it happen!

From outdated 1980s wood cabinets to this stunning modern space - what a transformation! ✨

Our favorite part? The look on Mrs. Johnson's face when she saw it completed. That's why we do what we do! ❤️

Have a home project you've been dreaming about? Let's make it real!

👉 Call us: (555) 123-4567
👉 Visit: [Website]

#LocalBusiness #KitchenMakeover #BeforeAndAfter #HomeReno #[YourCity]Business

──────────────────────────────────────

INSTAGRAM VERSION (Visual + Inspirational):

📸 Image: High-quality before/after slider OR carousel (3-5 photos)
Images:
1. Before (old kitchen)
2. During construction
3. Final reveal (wide shot)
4. Detail shot (countertops)
5. Happy client photo (optional, with permission)

Caption:
From dated to DREAMY! 😍✨

Swipe to see this incredible kitchen transformation ➡️

3 weeks, $25K budget, countless hours of craftsmanship = one very happy family!

Want to transform your space? DM us or tap the link in bio! 🔨

📍 Serving [Your City] and surrounding areas
💼 Licensed & Insured [License #]

#kitchendesign #homerenovation #beforeandafter #kitchenremodel #interiordesign #homemakeover #contractorlife #[yourcity]homes #homeimprovement #renovation

──────────────────────────────────────

HASHTAG STRATEGY:

LinkedIn: 3-5 professional hashtags
- Industry-specific: #ElectricalContractor, #HomeRemodeling
- Location: #NYCConstruction, #AtlantaContractor
- Broad: #SmallBusiness, #Entrepreneur

Facebook: 5-8 mixed hashtags
- Local: #DenverBusiness, #MilwaukeeContractor
- Relatable: #HomeOwners, #DIYorHire, #LocalBusiness
- Trending: #SupportLocal, #SmallBusinessSaturday

Instagram: 10-30 hashtags (use all 30 for max reach)
- Popular: #beforeandafter (11M+ posts)
- Niche: #kitchenrenovation (500K posts)
- Location: #dallasbusiness, #dallascontractor
- Mix sizes: Big (>1M posts) + Medium (100K-1M) + Small (<100K)

Save: ~/Cowork-Workspace/social-media/posts/kitchen-reveal-jan-2026.txt

Step 3: Plan content calendar

Schedule posts in advance:

Social media content calendar for: [Month]

JANUARY 2026 CALENDAR:

WEEK 1 (Jan 1-7):

Monday 01/01:
- Platform: Facebook + Instagram
- Topic: New Year message
- Content: "Happy 2026! Here's to building dreams this year"
- Image: Team photo
- Time: 9:00 AM

Wednesday 01/03:
- Platform: LinkedIn
- Topic: Industry trend (smart home tech)
- Content: Educational post "5 smart home upgrades for 2026"
- Image: Smart thermostat installation
- Time: 12:00 PM

Friday 01/05:
- Platform: Instagram
- Topic: Behind-the-scenes
- Content: "Friday crew check-in! Meet the team"
- Image: Team on job site
- Time: 3:00 PM

──────────────────────────────────────

WEEK 2 (Jan 8-14):

Monday 01/08:
- Platform: Facebook
- Topic: Customer testimonial
- Content: Share 5-star review from Mrs. Johnson
- Image: Review screenshot + project photo
- Time: 10:00 AM

Wednesday 01/10:
- Platform: LinkedIn + Facebook
- Topic: New service announcement
- Content: "Now offering free energy audits through Jan 31"
- Image: Auditor with thermal camera
- Time: 11:00 AM

Friday 01/12:
- Platform: Instagram Stories (24-hour)
- Topic: Day in the life
- Content: 5-photo story showing workday timeline
- Time: Throughout day (8am, 12pm, 4pm)

──────────────────────────────────────

WEEK 3 (Jan 15-21):

[...continue for full month]

──────────────────────────────────────

CONTENT THEMES BY DAY:

Monday Motivation: Inspirational quote + team photo
Wednesday Wisdom: Educational tips, how-tos
Friday Feature: Project showcase, before/after

SEASONAL HOOKS:

January: New Year goals, resolutions, fresh starts
February: Valentine's (gift ideas for homeowners), winter prep
March: Spring cleaning, renovation season, daylight saving

EVENT-BASED CONTENT:

Small Business Saturday: Promo post
Customer Appreciation Week: Thank you message + discount
Company Anniversary: Milestone celebration

CONTENT VARIETY MIX:

40% - Project showcases (before/after, completed work)
20% - Educational (tips, how-tos, industry news)
20% - Team/behind-the-scenes (humanize brand)
10% - Customer testimonials/reviews
10% - Promotions/sales

Save: ~/Cowork-Workspace/social-media/calendar/jan-2026-calendar.xlsx

Step 4: Write engaging copy

Copywriting techniques:

Social media copywriting best practices:

HOOK (First Line):
Grab attention in first 1-2 lines (before "see more"):

✓ Question: "Ever wondered why your electric bill is so high?"
✓ Bold statement: "We just saved a client $2,000 on their renovation."
✓ Surprise: "This kitchen cost LESS than you think. 👇"
✓ Emotion: "The look on her face when she saw the finished room..."

✗ Avoid: "We are pleased to announce..." (boring)
✗ Avoid: "Click here to learn more" (no context)

STRUCTURE:

1. Hook (1-2 lines)
2. Value/Story (2-4 lines)
3. Call-to-action (1 line)
4. Contact info (optional)
5. Hashtags (end)

EXAMPLE:

Your electrical panel is older than your car. 🚗⚡

Here's why that matters: Panels from the '80s weren't designed for today's appliances. Overloaded circuits = fire risk + constant breaker trips.

We replace 5-10 outdated panels every month. Most jobs take 1 day, cost $1,200-1,800.

Is your panel overdue for an upgrade? Free assessment: (555) 123-4567

#ElectricalSafety #HomeOwners #[YourCity]

──────────────────────────────────────

TONE VARIATIONS:

Professional (LinkedIn):
- Formal language
- Industry terms OK
- Data/metrics emphasized
- Third-person or "we"

Example: "Our team completed a 2,500 sq ft commercial electrical installation, delivering 15% under budget through efficient project management."

Friendly (Facebook):
- Conversational
- Personal stories
- Community-focused
- First-person "we" or "I"

Example: "Had an amazing week! Helped the Johnson family finally get that kitchen they've been dreaming about for 5 years. Seeing their faces light up - that's the best part of this job!"

Casual (Instagram):
- Short sentences
- Emojis
- Relatable
- Direct address "you"

Example: "Crushed this kitchen reno! 🔨 3 weeks, zero delays. That's how we roll. Your dream space is next! 💪 DM us!"

──────────────────────────────────────

CALL-TO-ACTION (CTA):

Weak CTAs:
✗ "Let us know if you need help"
✗ "Contact us for more information"

Strong CTAs:
✓ "Call today for free quote: (555) 123-4567"
✓ "Book your free consultation: [link]"
✓ "DM us your project idea!"
✓ "Comment 'INTERESTED' for pricing details"

Action-oriented verbs:
- Book, Schedule, Call, Email
- Download, Get, Claim
- Join, Follow, Share

Urgency (when genuine):
- "Offer ends Jan 31"
- "Limited spots available"
- "First 10 callers get 10% off"

──────────────────────────────────────

ENGAGEMENT BOOSTERS:

Ask questions:
"What's the first room you'd renovate in your home?"
"Hardwood or tile? Drop your vote below! 👇"

Fill-in-the-blank:
"Complete this sentence: My biggest home improvement challenge is ____"

This or That:
"Granite or quartz countertops? Comment your pick!"

Tag a friend:
"Tag someone who needs to see this before they DIY their electrical!"

Poll (Stories):
"Which kitchen style? A) Modern B) Farmhouse C) Industrial"

Save templates: ~/Cowork-Workspace/social-media/copy-templates.txt

Step 5: Schedule and optimize posting

Timing and tools:

Post scheduling and optimization:

BEST TIMES TO POST:

LinkedIn (B2B):
- Tuesday-Thursday: 10 AM - 12 PM (business hours)
- Avoid: Weekends (low B2B engagement)

Facebook (Local/Community):
- Tuesday-Friday: 9 AM - 1 PM (morning scroll)
- Wednesday 12-1 PM: Peak (lunch break)
- Avoid: Late night (low visibility)

Instagram (Visual/Younger):
- Monday-Friday: 11 AM - 2 PM
- Wednesday-Friday evenings: 6-9 PM (after-work scroll)
- Sunday 9-10 PM: Weekend planning time

FREQUENCY:

Minimum: 3 posts/week (maintain presence)
Optimal: 5-7 posts/week (algorithm favors consistency)
Maximum: Don't post more than 2× per day on same platform

──────────────────────────────────────

SCHEDULING TOOLS:

FREE OPTIONS:
- Meta Business Suite (Facebook + Instagram native)
  - Schedule up to 30 days ahead
  - Free, reliable
  - Limitation: Facebook/Instagram only

- Later (free tier: 10 posts/month)
  - Visual calendar
  - Instagram-focused

PAID OPTIONS ($10-30/month):
- Buffer: Multi-platform, analytics
- Hootsuite: Advanced scheduling, team collaboration
- Sprout Social: Enterprise features

WORKFLOW:

Weekly planning session (Sunday, 30 min):
1. Review content calendar for upcoming week
2. Write all posts for week
3. Schedule in tool
4. Prepare images

Daily monitoring (10 min):
1. Respond to comments (within 24 hours)
2. Check engagement metrics
3. Adjust timing if needed

──────────────────────────────────────

ANALYTICS TO TRACK:

Engagement rate:
Formula: (Likes + Comments + Shares) / Followers × 100

Target: >3% (good), >5% (excellent)

Reach:
- Unique users who saw post
- Goal: Maximize reach (more visibility)

Click-through rate (if post has link):
- Clicks / Impressions × 100
- Goal: >2%

Growth:
- Net new followers per week
- Target: +1-2% per month for small business

OPTIMIZATION:

If engagement low:
- Test different post times
- Try different content types (video vs image)
- Use more engaging hooks
- Ask more questions

If reach low:
- Use more relevant hashtags
- Post more consistently
- Engage with other accounts (comment, share)

Save metrics: ~/Cowork-Workspace/social-media/analytics-[month].xlsx

Example Prompts

Quick daily post (behind-the-scenes)

Simple daily content:

TOPIC: Team coffee break
PLATFORM: Instagram Story (24-hour)

Content:
Image: Team having coffee on job site
Text overlay: "Fuel for the day ☕💪"
Location tag: [Job site address]
Poll sticker: "Coffee or tea?"

Time to create: 2 minutes
Time to post: Immediate (Stories are casual, real-time)

Promotional post with offer

Special offer announcement:

TOPIC: Winter service special
PLATFORMS: LinkedIn + Facebook + Instagram
DURATION: Run for 2 weeks

LinkedIn:
Winter electrical safety special: Free panel inspection + 15% off any recommended upgrades through January 31.

Many homes built before 2000 have undersized panels for today's appliances. Our inspection identifies potential hazards and capacity issues.

Limited to first 20 appointments. Book your free inspection: (555) 123-4567

#ElectricalSafety #WinterPrep #[YourCity]Business

Facebook:
❄️ WINTER SPECIAL ❄️

Is your electrical panel ready for winter?

FREE inspection + 15% OFF upgrades through Jan 31! ⚡

Old panels can't handle space heaters, electric blankets, and holiday lights all at once. We'll check your system and recommend only what you actually need.

First 20 bookings get the deal!

☎️ Call: (555) 123-4567
🌐 Book online: [link]

#WinterReady #ElectricalSafety #LocalBusiness #[YourCity]

Instagram:
⚡ WINTER SALE ⚡

Free electrical panel inspection PLUS 15% off any upgrades!

Jan 31 deadline. Limited spots. Link in bio to book! 👆

#electrician #wintersale #homesafety #[yourcity]

Save: ~/Cowork-Workspace/social-media/posts/winter-promo-jan-2026.txt

Troubleshooting

Low engagement (few likes/comments)

Cause: Boring content, poor timing, or wrong audience Solution: Content audit and adjustment:

ENGAGEMENT BOOST TACTICS:

1. USE MORE VISUALS:
- Posts with images: 2.3× more engagement than text-only
- Videos: 3× more engagement than images
- Before/afters: Extremely high engagement

2. ASK QUESTIONS:
Instead of: "We installed a new HVAC system today."
Try: "Central AC or ductless mini-splits? What would YOU choose?"
(Questions get 2× more comments)

3. TELL STORIES:
Instead of: "Completed kitchen renovation."
Try: "Mrs. Johnson waited 15 years for this kitchen. When she walked in and cried happy tears, we knew we nailed it. Here's her story..."
(Stories create emotional connection)

4. POST AT BETTER TIMES:
Test different times for 2 weeks:
- Week 1: Post at 9 AM
- Week 2: Post at 12 PM
Compare engagement, stick with winner

5. USE TRENDING HASHTAGS:
Research what's trending in your industry:
#TransformationTuesday, #BeforeAndAfterFriday
Ride the trend wave (higher visibility)

Running out of content ideas

Cause: Creative block, repetitive topics Solution: Content idea bank:

50 POST IDEAS (Never Run Out):

PROJECT-BASED (1-10):
1. Before/after transformation
2. Work in progress
3. Detail shot (craftsmanship close-up)
4. Client testimonial
5. Project challenges overcome
6. Time-lapse video (day of work in 30 sec)
7. "Guess the before/after" (reveal in comments)
8. Cost breakdown (transparency builds trust)
9. Materials used (educate on quality)
10. Final walkthrough video

EDUCATIONAL (11-20):
11. How-to tip
12. Common mistake to avoid
13. "Did you know?" fact
14. Tool spotlight ("What we use and why")
15. Code/regulation explanation
16. Safety tip
17. DIY vs pro (when to call expert)
18. Product recommendation
19. Seasonal prep checklist
20. Myth-busting ("Does X really work?")

TEAM/CULTURE (21-30):
21. Employee spotlight
22. Team lunch/celebration
23. New hire announcement
24. Work anniversary
25. Training/certification earned
26. Day in the life
27. Funny moment/blooper
28. Office pet
29. Community service project
30. Team tradition

ENGAGEMENT (31-40):
31. Poll ("Which do you prefer?")
32. Quiz ("Test your knowledge")
33. Fill-in-the-blank
34. Caption this photo
35. Tag a friend who needs this
36. Would you rather?
37. Guess the tool/material
38. Spot the difference
39. Ask me anything (AMA)
40. Vote on next project

BUSINESS UPDATES (41-50):
41. New service announcement
42. Award/recognition received
43. Milestone (100th project, 5 years in business)
44. Charity partnership
45. Event participation (trade show, open house)
46. Behind-the-scenes (office, warehouse)
47. Client appreciation
48. Seasonal hours change
49. New equipment/technology
50. Industry news reaction

Save: ~/Cowork-Workspace/social-media/content-ideas-bank.txt

Variations

Video content (higher engagement)

Video post strategy:

TYPES:

1. TIME-LAPSE:
   - Set up phone on tripod
   - Record 8-hour workday
   - Speed up to 30 seconds
   - Add text overlay + music
   - Engagement: 3× higher than photos

2. TALKING HEAD (Educational):
   - 30-60 second tip
   - You explaining something
   - Captions required (80% watch muted)
   - Example: "Here's why your breaker keeps tripping..."

3. PROCESS VIDEO:
   - Show how you do something
   - Step-by-step
   - Satisfying to watch
   - Example: Tile installation process

TOOLS:
- CapCut (free, mobile editing)
- iMovie (Mac, free)
- InShot (mobile, free tier)

Post as: Instagram Reels, Facebook Reels, TikTok (repurpose same video)

User-generated content (UGC)

Encourage customers to post about your work:

STRATEGY:
1. Ask permission to repost client photos
2. Create branded hashtag: #[YourBusinessName]Builds
3. Offer incentive: "Post your project, tag us, get 10% off next service"

REPOST WITH CREDIT:

Original: Client posts photo of their new kitchen
You repost:
"📸 @ClientUsername loving their new kitchen!

Thanks for trusting us with your project!

Want to be featured? Use #JohnsElectricWorks and tag us!"

Benefit: Authentic social proof > your own photos

Best Practices

Consistency over perfection — Regular imperfect posts > sporadic perfect ones
Visual quality matters — Clear, well-lit photos (phone camera fine, just good lighting)
Engage back — Reply to all comments within 24 hours (builds community)
Authenticity wins — Real team photos > stock images
80/20 rule — 80% value/entertainment, 20% promotion (not all sales pitches)
Platform-specific — Don’t copy-paste same post to all platforms (adapt each one)
Track what works — Double down on content that gets high engagement
Batch create — Write multiple posts at once (save time, maintain consistency)

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